The forgotten art of speech or writing intended to be effective, forceful and persuasive. Rhetoric essentially should have in it the ethos, the pathos and the logos, first structured that way by Aristotle.
Ethos: The ethical element, and that is the idea that a conflict between the message and the messenger can result in an almost lukewarm or lackadaisical response to the verbal delivery. The idea that the moral integrity of the speaker charms the emotional attitude of the hearer.
The Pathos: Elements in a speech that appeal to the hearers emotional quotient.
The Logos: logos is the thought. Where ingenuity of thought merges with logical coherence both inductive and deductive, critical and constructive.
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